WoRK      EXTrA      AbOUT
Overview

Color Pop was born out of a burst of inspiration, a microwave popcorn brand where every bag is filled with brightly colored popped kernals. Taking inspiration from the pop art style, Color Pop uses halftones and circus-like stripes to pull the eye around its colorful packaging.  Throughout the creation, one question was at the forefront: How can we build a brand that draws in customers and convinces them to take a chance on something bold?


Roles

Brand design, packaging


Award

Graphis New Talent Awards 2025 - Honorable Mention      

WHaT’S IN A bRAND?
From there, I took the sketches online and worked through some interations. It was there that inspiration struck in the form of duotones and thick outlines: pop art. Trying to stick with almost a comic book style, the name changed and the logo started to look more familiar.
bROADENING THE SYSTEM



Beyond the logo, Color Pop needed an entire brand ecosystem to establish how it would show up in the world. From stationery to a social media campaign, the iconic patterns and colors translate from the package to a wide sphere of consumer interaction, ready to pop on any grocery shelf or social media feed. 
TaKE IT ALL IN

Built with HTML (and a little help from Claude), explore Color Pop’s classic Blue Razz flavor in 3D. Click and drag to move the box around, or pinch to zoom in or out. Color Pop! 3D Box
⟵ back home