Overview
Color Pop was born out of a burst of inspiration, a microwave popcorn brand where every bag is filled with brightly colored popped kernals. Taking inspiration from the pop art style, Color Pop uses halftones and circus-like stripes to pull the eye around its colorful packaging. Throughout the creation, one question was at the forefront: How can we build a brand that draws in customers and convinces them to take a chance on something bold?
Roles
Brand design, packaging
Award
Graphis New Talent Awards 2025 - Honorable Mention
Color Pop was born out of a burst of inspiration, a microwave popcorn brand where every bag is filled with brightly colored popped kernals. Taking inspiration from the pop art style, Color Pop uses halftones and circus-like stripes to pull the eye around its colorful packaging. Throughout the creation, one question was at the forefront: How can we build a brand that draws in customers and convinces them to take a chance on something bold?
Roles
Brand design, packaging
Award
Graphis New Talent Awards 2025 - Honorable Mention
WHaT’S IN A bRAND?
Color Pop started in the same way many products do: with a completely different name, lacking any real inspiration. With exploration (and advice from others), aspects of the logo started to reveal themselves, particularly the inclusion of a single piece of popcorn.
bROADENING THE SYSTEM
Beyond the logo, Color Pop needed an entire brand ecosystem to establish how it would show up in the world. From stationery to a social media campaign, the iconic patterns and colors translate from the package to a wide sphere of consumer interaction, ready to pop on any grocery shelf or social media feed.