Overview
Fox Force Seven is a womxn’s ultimate frisbee team, dedicated to inclusivity, learning, and growing the love of the game. From practice to tournaments, the spirited team dynamic brings together an unlikely crew, represented by an equally bold and firey brand. On and off the field, players rock the sporty style on stickers, sweatshirts, and more.
Roles
Apparel design, typography, brand expansion
Fox Force Seven is a womxn’s ultimate frisbee team, dedicated to inclusivity, learning, and growing the love of the game. From practice to tournaments, the spirited team dynamic brings together an unlikely crew, represented by an equally bold and firey brand. On and off the field, players rock the sporty style on stickers, sweatshirts, and more.
Roles
Apparel design, typography, brand expansion
In frisbee, teams “flip” for color, meaning both jerseys have to stand alone. Created for FF7, a bright marble covers the dark, labeled by a custom typeface. On the light, the fire burns, also resembling the tip of a fox’s tail. Handwritten typography, organic shapes, and rough texture brings humanistic elements to represent the team.
Pulled off old uniforms from the '90s, the distinct slanted typography was digitized for a variety of uses. Best spotted on the front of the uniform, the bold, strong letters send an immediate message: this team is not to be messed with.
Once the fire is lit, there's no stopping it. Keeping the words inside represents the beast within, and a nod back to the fox reminds any opponent of speed and feriocity, from teeth to tail.
Another found design, this lovely lady used to mark the back of merch for the Foxes. Now in a cleaned-up digital format, she becomes slightly more feminine with a shorter snout and some stereotypical eyelashes, but continues to demonstrate strength. She holds the famous line from Pulp Fiction that inspired the team name.
Taken directly off of one of the team's old frisbees, this hieroglyphic design was digitized and used for sweatshirts. With an image representing the nature of the game, the text was updated to reflect the inclusion of non-binary players on the team.
This final fox is completely original, representing the team with markings that hold a secret message. Keeping things obvious in some ways, she was used for smaller parts of the team brand, mostly showing up as stickers and a profile picture.